The Future of NFTs: A Powerful Force to Drive Commerce, Business, and Finance?

Adelaide Atakora
7 min readOct 17, 2022

-- How To Create Non-Fungible Tokens (NFTs), Simplified

You’ve probably heard of NFTs by now — non-fungible tokens. They’re the new buzz in the business world, with everyone from Jay-Z to Kings of Leon getting in on the action. But what are they, and how can businesses use them for growth and profit? In this blog post, we’ll explore everything you need to know about NFTs: what they are, how businesses are using them, and whether or not they’re here to stay. We’ll also provide some helpful tips on how you can use NFTs in your business. If you’re curious about this new technology and how it can benefit your bottom line, read on!

NFT Business Models and their Applications to Finance and Commerce

Businesses are experimenting with a variety of NFT business models to drive growth and profits. Some popular models that have sprung up in the past couple of years include:

1. Selling NFTs as collectibles or art: This is perhaps the most common NFT business model in use today. Businesses sell NFTs as one-of-a-kind digital assets that can be collected or displayed as art. The best-known example of this is the online marketplace CryptoKitties, which allows users to buy, sell, and trade virtual cats using Ethereum-based smart contracts.

2. Creating NFT-based games: Another popular way to use NFTs is to create games that use them as in-game items or currency. The best-known example of this is the game Axie Infinity, which uses Ethereum-based ERC721 tokens to represent in-game pets that can be bought, sold, or traded by players.

3. Building platforms for other businesses to use NFTs: There are also businesses that are building platforms that enable other businesses to use NFTs in their own products and services. One example is the blockchain platform Polymath, which helps businesses to issue and manage security tokens using Ethereum smart contracts.

4. Creating marketplaces for buying and selling NFTs: There are several market providers creating marketplaces specifically for buying and selling NFTs. One of the leading marketplaces for NFTs is OpenSea, which takes pride in itself as the “largest marketplace for crypto collectibles.

Established and Popular NFTs Use Cases NFTs, crypto madness and blockchain in the enterprise

NFTs, or non-fungible tokens, are digital assets that are unique and cannot be replicated. They’re often used to represent items such as art, music, or virtual worlds.

Businesses are finding new and innovative ways to use NFTs to drive growth and profits. Here are some examples:

1. Use NFTs to sell digital products and services: Businesses can create and sell NFTs that represent digital products and services. This could include everything from artworks and songs to in-game items and virtual real estate.

2. Use NFTs to raise funds: NFTs can be used to fundraise for businesses or causes. For example, an artist could auction off an NFT artwork with the proceeds going to a charity of their choice.

3. Use NFTs to reward customers: Customers can be rewarded with NFTs for their loyalty or engagement. This could take the form of discounts, exclusive content, or early access to new products and services.

4. Use NFTs to power new business models: Businesses are exploring new ways to use NFTs as a foundation for entirely new business models. For example, some businesses are using NFTs to fractionalize ownership of physical assets like property or vehicles. Others are using them to create decentralized marketplaces where buyers and sellers can trade directly without the need for a middleman. Collectors of digital NFTs see a ‘Wild West’ market worth the risk More

How to Use NFTs to Promote Brands

As the world of online marketing continues to evolve, so too can businesses utilise newer technologies to promote their brands. One such technology is NFTs (non-fungible tokens), which are effectively digital assets that can be bought, sold, or traded in online marketplaces.

NFTs have been gaining traction in recent months, with several high-profile sales and purchases taking place in the space. This has led to many businesses taking an interest in how they can utilise NFTs to promote their brands and products.

There are a plethora of ways in which businesses can use NFTs to promote their brands. One way is by offering NFTs as rewards or prizes for customers who take part in marketing campaigns or purchase certain products. This can help to drive engagement and encourage customers to return to your brand in the future.

Another way to use NFTs is by creating unique and exclusive experiences that can only be accessed by holding a certain NFT. This could be anything from early access to new products or special behind-the-scenes content. By offering these sorts of experiences, you can create a sense of exclusivity around your brand that will entice potential customers.

Finally, you can also use NFTs to simply advertise your brand or product through platforms and marketplaces that list them. This approach is relatively low in promotional effort but could still be effective in getting your brand in front of a large audience of buyers and loyal raving fans.

How to Market NFTs to Generate Sales and Revenue

NFTs have been a hot topic in the business world as of late, with many companies looking to get involved in the new technology. While some businesses are still trying to figure out how best to utilize NFTs, many are already seeing success in using them to generate revenue and sales. Here are a few ways businesses are using NFTs to drive growth and profit: How Are NFTs Bad for the Environment? More

1. Creating Unique Content

One way businesses are generating revenue from NFTs is by creating unique content that can only be accessed via an NFT. This could be anything from digital artworks and experiences to exclusive video content or even access to physical events. By offering this type of content, businesses can entice users to purchase an NFT to gain access.

2. Offering Exclusive Products or Services

Another way businesses are cashing in on NFTs is by offering exclusive products or services that can only be purchased with an NFT. This could be anything from limited edition items to VIP treatment and access at events. By tying these products and services to an NFT, businesses can add an extra layer of exclusivity that fans and customers will be willing to pay for.

3. Hosting Online Auctions

Many businesses are also using NFTs as a way to host online auctions. This allows them to sell one-of-a-kind items or experiences at a premium price, without having to worry about counterfeits or copies being made.

Current Setbacks to Present and Future Adoption of NFTs What are NFTs? — Rupiko More

Despite there being enough justification so far, to establish the business value of NFTs, many impending bumps and hurdles remain in the runway of attaining the full potential of NFTs. As a technological and financial instrument, the current use cases of NFTs in practice are at risk and not devoid of substantive systemic threats and failures. Such inefficiencies stem from technical limitations in terms of reaching a fully secure, self-balancing, and self-correcting foolproof system; More so, the nascency of NFTs and the larger Web3 ecosystems enabled by blockchain technology is rife with human error, ills, and vices. There is ongoing work on the technological front to advance solutions that will propel safety and greater feasibility toward frictionless mainstream adoption of NFTs. However, more needs to be done on the part of authorities and stakeholders, particularly, regulators, policymakers, and law enforcement agencies; Their participation in a well-informed and well-meaning manner will propel NFTs to rally for full-scale acceptance in the world of business and commerce.

Regardless of how it goes, and even in the phase of a currently downward economic cycle, this is the time to build additional capacity and institutionalization to facilitate the growth of NFT usage to propel the great strides that have been made by the earliest innovators in this space.
The days leading to now were exotic, the present is exciting, and the future is bright. Businesses that would bet on the opportunities that NFTs present and who can also embrace the responsibility of tackling the associated challenges current head-on would be better placed on the path to reaping the current and future booms and multiplier effects and rewards that NFT implementations will bring about in their full state of glory.



Adelaide Atakora

Product, Marketing, Growth, & Web3 Consultant: I want to see Earth thrive; that's why I’m striving to be a part of this era of change 🚀.